The Federative Republic of New Pleadland is a massive, efficient nation, ruled by JW Austin with a fair hand, and notable for its frequent executions, anti-smoking policies, and zero percent divorce rate. The compassionate, hard-working, democratic population of 1.519 billion New Pleadlandians are effectively ruled by a group of massive corporations, who run for political office and provide their well-off citizens with world-class goods and services. Their poorer citizens, however, are mostly starving to death while being urged to go out and get real jobs. The populace has reasonably extensive civil rights, although these are mostly aimed at allowing them to buy whatever they like.

The medium-sized, pro-business, outspoken government juggles the competing demands of Administration, Law & Order, and Education. It meets to discuss matters of state in the capital city of Plead City. Citizens pay a flat income tax of 16.5%.

The very strong Pleadish economy, worth 80.2 trillion Plugavoes a year, is led by the Automobile Manufacturing industry, with major contributions from Information Technology, Trout Farming, and Arms Manufacturing. Average income is 52,794 Plugavoes, but there is a significant disparity between incomes, with the richest 10% of citizens earning 161,830 per year while the poor average 13,329, a ratio of 12.1 to 1.

Religious leaders order congregants to love any neighbour who is just like themselves, drugs containing the compound "oleum de serpens" are being sold to cancer patients, the government makes bereaved siblings into bereaved orphans, and well-off serial killers write monthly checks to avoid jail time. Crime, especially youth-related, is relatively low, thanks to a well-funded police force and progressive social policies in education and welfare. New Pleadland's national animal is the Plugar, which can occasionally be seen sifting through garbage in the nation's cities, and its national religion is Legendarism.

New Pleadland is ranked 257,813^th in the world and 115^th in The Pacifica for Highest Poor Incomes, with 13,329.93 Standard Monetary Units.