The Culture Director Echo of URA Guildmaster is a massive, environmentally stunning nation, notable for its ban on automobiles, compulsory military service, and parental licensing program. The hard-nosed, hard-working population of 1.606 billion URA Guildmasterians have some civil rights, but not too many, enjoy the freedom to spend their money however they like, to a point, and take part in free and open elections, although not too often.

The minute government, or what there is of one, juggles the competing demands of Education, Administration, and Healthcare. Citizens pay a flat income tax of 5.8%.

The strong URA Guildmasterian economy, worth 87.5 trillion Banks a year, is driven almost entirely by the private sector, which is broadly diversified and led by the Pizza Delivery industry, with major contributions from Trout Farming, Uranium Mining, and Cheese Exports. Average income is 54,504 Banks, but there is a significant disparity between incomes, with the richest 10% of citizens earning 180,067 per year while the poor average 12,338, a ratio of 14.6 to 1.

Male friends are often accompanied by a female relative in order to prove their 'straightness', older citizens lament over the loss of law and order, retiring citizens are dragged away in the middle of the night by mysterious men in black suits, and former arsonists can be found on local fire brigades. Crime is a problem, probably because of the absence of a police force. URA Guildmaster's national animal is the Deck, which frolics freely in the nation's many lush forests.

URA Guildmaster is ranked 26,038^th in the world and 1^st in URA for Largest Cheese Export Sector, scoring 4,892.13 on the Mozzarella Productivity Index.