The Incorporated States of Pepsi Co is a gargantuan, efficient nation, ruled by Jed Pepsi with an iron fist, and notable for its free-roaming dinosaurs, suspicion of poets, and complete absence of social welfare. The hard-nosed, hard-working, cynical, humorless population of 23.051 billion Pepsi Guys are rabid consumers, partly through choice and partly because the government tells them to and dissenters tend to vanish from their homes at night.

The minute, corrupt, pro-business, well-organized government, or what there is of one, juggles the competing demands of Industry, Defense, and Environment. It meets to discuss matters of state in the capital city of Harrison. Income tax is unheard of.

The frighteningly efficient Pepsi economy, worth a remarkable 9,212 trillion Pepsi Tokens a year, is driven almost entirely by the private sector, which is broadly diversified and led by the Retail industry, with major contributions from Gambling, Soda Sales, and Information Technology. Average income is an amazing 399,637 Pepsi Tokens, but there is an enormous disparity between incomes, with the richest 10% of citizens earning 2,205,922 per year while the poor average 36,583, a ratio of 60.3 to 1.

Popular sunny beaches always have a cloudy outlook, all tariffs have been abolished, competing private ambulances racing to be the first to traffic accidents are a major cause of road accidents, and loudmouthed journalists are given the chop. Crime, especially youth-related, is all-pervasive, perhaps because of the country's complete lack of prisons. Pepsi Co's national animal is the Bald Eagle, which teeters on the brink of extinction due to toxic air pollution, and its national religion is American Hinduism.

Pepsi Co is ranked 332,641^st in the world and 4,937^th in the Rejected Realms for Most Advanced Public Transport, scoring -11.4 on the Societal Mobility Rating.